If your website is not accessible for an extended period of time, Google may reduce the ranking of your site.

Give away content.

I publish Google Guide under a Creative Commons License to enable others to copy, distribute, and make derivative works, as long as they give Nancy Blachman credit and link to Google Guide.

If most of your site’s content is commercial — e.g., pages about your business — consider adding other pages with useful information for the public. For example, if you sell bicycles, include pages or a blog about bicycle paths, bicycle gear, or with tips on bicycling. Publicize these and encourage others to link to them.

Translate your website into foreign languages.

If you don’t know a foreign language, find others that do. Erik Hoy, a librarian, emailed me asking if he could use some material from Google Guide on Copenhagen Main Library’s website. I suggested that he translate the whole thing into Danish, which he did.

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